Trademarks are indispensable tools for businesses and consumers. Although the Internet serves as an efficient means for distributing trademark-related information, it nevertheless provides a platform that can reduce the value of trademarks. In particular, commercial domain name parking—the practice of registering domain names and setting up placeholder websites filled with advertisers’ hyperlinks—often impermissibly exploits trademarks, resulting in trademark infringement and consumer confusion. This Note advocates taking action, on behalf of both trademark owners and consumers, against those who commit this Internet-based harm. This Note first presents the purposes underlying trademark law and develops the concept of domain name parking. It then discusses the statutory framework available to contest trademark infringement. This Note suggests that the current federal statutory framework may adequately address individual trademark owners’ complaints of infringement via domain name parking. However, current law fails to provide a comprehensive remedy against the activity as a whole and does not sufficiently protect consumers from the consequences of trademark misuse. Finally, this Note proposes that the Federal Trade Commission investigate this activity and initiate suits against entities involved in domain name parking schemes.
Case Comment: Bhogaita v. Altamonte
EVERY DOG CAN HAVE HIS DAY IN COURT: THE USE OF ANIMALS AS DEMONSTRATIVE EXHIBITS Kyle R. Kroll, Volume 100, Online Managing Editor In Bhogaita v. Altamonte, the Eleventh Circuit recently decided whether to allow a dog in the courtroom as a demonstrative exhibit. Although the case presented many serious [...]
Revisiting Water Bankruptcy
REVISITING WATER BANKRUPTCY IN CALIFORNIA’S FOURTH YEAR OF DROUGHT Olivia Moe, Volume 100, Managing Editor This spring, as “extreme” to “exceptional” drought stretched across most of California—indicating that a four-year streak of drought was not about to resolve itself—Governor Jerry Brown issued an unprecedented order to reduce potable urban water [...]
Defying Auer Deference
DEFYING AUER DEFERENCE: SKIDMORE AS A SOLUTION TO CONSERVATIVE CONCERNS IN PEREZ v. MORTGAGE BANKERS ASSOCIATION Nicholas R. Bednar, Volume 100, Lead Articles Editor* On March 9, 2015, the Supreme Court of the United States handed down its decision in Perez v. Mortgage Bankers Association. The Court overturned the D.C. [...]